Showing posts with label Amazon. Show all posts
Showing posts with label Amazon. Show all posts

Sunday, 16 May 2021

Affiliate Marketing Program To Earn 1000 $ By Online Marketing

Earn 1000 $ from home by affiliate marketing. By ClickBank and amazon affiliate program make money online easily. Just follow the unique tricks that we use.

As affiliate marketing a passive income source. If you won’t want to work under anyone so then this is the best option. As everyone can earn from here, just need to have some knowledge.

Affiliate marketing is a part of the digital marketing program. If you have heard about this or you to know, then read this article thoroughly.

As we are going to see the best two affiliate program toady in this article. So from this, you can make money online. This two affiliate program is very famous, and they pay commission to there users.

What Is Affiliate Marketing

what is affiliate marketing

So affiliate marketing is a program which big brands use to increase their product growth. When you sell any product or service of any affiliate program, you get paid a small commission for that.

They all do this by one affiliate link, which you use to promote the product. If you can promote any affiliate links, then you can join an affiliate marketing program.

If you are having a good and unique knowledge of fashion or gadgets. You can sell those things over here by any affiliate program. All your activities will be tracked through affiliate program links.

If you start promoting those products in which you have good knowledge, then you can grow fast.
So then start with your hobby or any other knowledge which you are having.

Types Of An Affiliate Program

Types Of Affiliate Program

As there are many affiliates marketing programs. From which you can make money online. But we will recommend these two affiliates programs to make money online easily.

Amazon Affiliates

The most popular and trendy affiliate program worldwide is the amazon affiliate program. Amazon has a huge no of products that you sell according to your niche.

Here you have to promote amazon products. On your website and earn a small commission from them. If anyone clicks on your amazon affiliate link and buys the products. Here there is one more fantastic option that you will get paid if the customers buy any other products in the next 24 hours.

As amazon pays a very high commission as per any other network, and it’s effortless.

So, How to sell products on amazon.

1) Signup with the amazon affiliate marketing program.
2) Fill all the questions asked correctly.
3) Then search for your products on the amazon affiliate website.
4) Copy that amazon affiliate link and promote it on your website.

Online marketing via amazon is this simple. But you should also now some of these terms and conditions.
Like you can not use the pictures from the amazon website. You will need to find those images on google and use it.

You can not add the price of that product on your website. Because the rates keep on changing sometimes.

Amazon Affiliate links should not be short by any other toll. You can use an Amazon link shortener if you want.

Make three sells in the next six months, or your account can get banned.
So this is some term and condition you need to follow when your working with an amazon affiliate program.

Clickbank Affiliates

Like other affiliate programs, ClickBank also is the best affiliate program worldwide. You can find many international products over here. Which you can promote on your website to make money online.

As here, many big brand products are listed to promote online through affiliates links. You will get all types of products and services in one place.

Click bank is banned in many countries. As there are many scammers online. But if you want to work, you can apply for that too. As many want to earn money online genuinely.

Just follow these steps.
How to create an account in a banned country?

1) Open click bank website.
2) Click on support option
3) Then click on affiliate support.
4) Click on (Submit a request) on the top.
5) Then fill the form. Add that email on which you want to create an account.
6) In the type of Question, Select the General account question and unable to create an account.
7) Add your identity image in the attachment option.
8) Fill the complete form correctly. Don’t leave any question. Just don’t feel anything in (Account Nickname) As you are not having an account of Clickbank.

Follow this and get approved in a banned country. Then you can also promote links on your affiliate sites.

How to create an account on ClickBank?

Now I am going to tell you how to create a Clickbank account usually.

1) Open the Clickbank website.
2) Click on the Signup option.
3) Then fill your information.
4) Bank information to get paid.
5) Account information correctly.

Then start generating affiliates link and make money online. By using those on your website.

These two are the best affiliate programs worldwide and easy to use. By creating an account over here, you can generate your online income. They also have some terms and conditions which you need to follow. So you do not get banned over here.

Keyword Research

Keyword Planner

If you want to rank on Google, so you need to have good knowledge of SEO. SEO is an essential key in digital marketing. But with that, also you need to find a high volume of keywords to rank.

If your keyword research is weak, then you will not be able to rank on google ever. You should always search for keywords with high search volume and low SEO difficulty.

As there are many paid tools online. From those, you can use to rank on google. But you can also use some free tools and websites as you are a beginner. If you can effort those prices, then you can go with paid tools.

The free website is Ubbersuggest, which will give some best results. Then you can try Google keyword planner over here. You can compare the Ubbersuggest result.

Ahrefs is the best paid too, which you can use to rank your website om the first page. As you can do a site audit, search for keywords, And there are many useful Tolls. Which can very usefully for your digital marketing career.

Content Writing

content writing

When you will complete your keyword research work. Then you will need to write an SEO friendly article to rank. Content writing in digital marketing is an essential factor. You should at least write 8000 words essay to get the position.

Use the keyword you search with high volume in your article. Write a very unique article. Do not add any unnecessary paragraph in your essay.

Try to write a unique article that your computer is not working on. Add titles and subtitles to your article.

What Is SEO

what is seo

So, SEO means Search engine Optimization. It is used to rank a website. If you want to increase your website traffic without any investment. Then SEO will do that work for you.

By doing good SEO, you will drive many visitors to your website on a daily bases. If you have products or services which you did not promote in the market. So by doing that website SEO, you will drive more visits to your website.

Types of SEO?

On-page SEO

On-page, SEO helps you to rank on the first page. It will increase your website traffic in search engines.

It will help your visitors to know about your articles by a set of keywords. You should write an SEO friendly article fro that use high volume keywords.

Off-page SEO

On-page, SEO helps you to control page activity. But off-page SEO will help you to rank on the bases of your backlinks. The traffic is coming from a different website.

It also looks after the promotional methods you used. Your domain authority and the traffic coming from social media to your website.

Keep Patience

When you will start your digital marketing (affiliate marketing) journay. You will not get the result quickly. You will need to work hard and keep patience for that.

Here your life can change but just have patience because many are making more than 100k dollars per month quickly. But they had also given four to five years to achieve these numbers.

Online marketing can be done in different ways, but affiliates marketing is the best one.

As you must be knowing nothing comes easily. Work hard for that. You will also achieve your goal in affiliate marketing.

 


Saturday, 3 April 2021

Part 2 - Building your social media marketing strategy for 2021

 



If you have not read the part 1 of Building your social media marketing strategy for 2021 , please do so as to catch up with the vibe.

4. Create (and curate) engaging social content


No surprises here. Your social media marketing strategy hinges on your content.

At this point, you should have a pretty good idea of what to publish based on your goal and brand identity. You probably feel confident in which networks to cover, too.

But what about your content strategy? Below are some ideas and inspiration that can help.
The importance of sticking to content themes

Chances are you’ve seen a post from a particular brand that just feels like, well, theirs.

The bold, grandiose images that give Passion Passport’s Instagram grid a recognizable, cohesive feel are a great example.

From filters to captions and beyond, many brands rely on the same content formats and creative touches time and again. These content themes can help you become more consistent and zero in on a content strategy that makes sense.

For example, you might cycle between memes, product photos and user-generated content while sticking to a rotating color scheme. If you’re struggling to keep up with all these sources of social content, consider social media management tools that help you organize your media library and schedule your posts in advance.
“Which types of content should be part of my 2021 social media marketing strategy?

To help narrow down the specifics of what you should be publishing and make sure you’re developing innovative content, here are some social media trends to consider.
Stories and time-sensitive posts

Stories aren’t going anywhere. Tapping into your followers’ FOMO (fear of missing out), Stories-style content is both interactive and can’t-miss. Popping up first in your followers’ feeds by default, such content can help your brand’s account “skip the line” and stay fresh in your audience’s minds.

Stories are especially valuable for taking your followers behind-the-scenes and making your social feed feel a bit more personal. For example, consider how you can use Stories to cover an event or take your followers on a journey without them having to leave the comfort of the ‘gram.
Short-form video

Social video is booming, especially with the rise of TikTok and the recent rollout of Instagram Reels. Both long-form and short-form productions continue to dominate the social space across all platforms due to their high engagement rate.
Posts that show off your human side

Particularly important as we (eventually) come out of COVID-19, both personal and personable content should be a cornerstone of your social media marketing strategy. In short, don’t be afraid to remind followers of the humans behind your posts.



Pro-tip: conduct competitive analysis to help your content stand out

Before you start creating content, you should have a good idea of what your competitors are up to.

While some brands might want to look into third-party competitor analysis tools to dig deeper into their competitors’ numbers, you can learn a lot from a simple review of competitors’ social presence.

The simplest way to find competitors is through a simple Google search. Look up your most valuable keywords, phrases and industry terms to see who shows up.

Then, see how their social channels compare to your own promotion strategy. The goal here isn’t to copycat or steal your competitors’ ideas. No two companies’ social media marketing strategies can be (or really should be) the same. Instead, determine what’s working for them and what conclusions you can draw to adapt your own campaigns accordingly.

After identifying some of your industry rivals, you can use competitive analysis tools such as those found in Sprout to quickly compare competitor performance to your own.

See what they’re posting on Facebook. Contrast your Twitter engagement with theirs. Find out how they’re tagging their content on Instagram. Optimize your own strategy. Rinse and repeat.

You can also go a step further using Sprout’s Advanced Listening. Using social listening, you can spotlight unfiltered consumer feedback regarding competitors, as well as their products and services.

You get the added bonus of discovering honest conversations about your own brand you may have otherwise missed.

5. Make your social presence as timely as possible

Timeliness is arguably more important than ever for marketers.

Not only are you expected to put out fresh content on a regular basis, but also always be “on” for your followers.

But you can’t always expect customers to operate on your clock. Timeliness is a tall order when you’re strapped for resources or are part of a small team.

Let’s look at some ideas to maximize your schedule and your

time spent on social.
Post at the best times to engage

Quick question: when is your brand available to engage and interact with customers?

You might see some recommending times to post late in the evening, for example. But if your brand isn’t there to communicate, what’s the point of posting at the “preferred” time?

Instead, try to ensure your social media or community managers are available and ready to answer any product questions or concerns when you tweet or post. It’s smart to learn the best times to post on social media. However, it’s just as critical to engage after posting.

And hey, that leads us to our next point.
Respond to your customer questions and shout-outs ASAP

Not only do customers expect speedier responses from brands but also meaningful conversations on a regular basis.

Your brand can’t forget these core elements of networking. It takes effort to ensure conversations or engagement opportunities aren’t left unattended.

Through social media, you gain respect as a brand by just being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness. It’s all about engagement.




Whether it’s capitalizing on a compliment or responding to a question, businesses shouldn’t leave customers hanging. According to our research, a brand’s average response time is around 10 hours. But did you know that most users believe brands should respond to social media messages within four hours?

Designating teams to specific tasks can help your staff run like a well-oiled social media team, whether you’re a group of one or 100.

As social algorithms go through continuous updates, organic content has an increasingly tough time reaching the majority of your audience. The last thing you want to do is ignore those who do engage and lose out on sending more down your marketing funnel.


6. Assess what’s working, what isn’t and how to keep improving


By now you should have a big-picture understanding of your social media strategy.

However, it’s important that you’re able to adapt your strategy as you progress throughout the year.

Without continuously analyzing your efforts, you’ll never know how one campaign did over another. Having a bird’s eye view of your social media activity helps put things into perspective. This means looking at your top-performing content and adjusting your campaigns when your content stalls.

There’s no denying that a lot of social media is a matter of trial-and-error. Monitoring the metrics behind your campaigns in real-time allows you to make small tweaks to your social media marketing strategy rather than sweeping, time-consuming changes.

So much of how to do social media marketing right starts by being diligent about your data. You can be reactive in the short term to get the most out of your running campaigns, and then proactively use these takeaways to inform your next major strategy.

Reporting on data is also important for the sake of sharing valuable insights from social with your coworkers and colleagues.

Our Index data notes that there’s a growing expectation for marketers to report on results and ROI with their higher-ups. Doing so not only holds you accountable for your efforts but also highlights the role and the unique data points that your social strategy is able to produce.

Based on your data, you can better assess whether your KPIs make sense based on bigger company goals or whether they need to change. With instant access to easy-to-share data, pivoting and making changes can be done sooner in a timely manner.

And with that, we wrap up your social media strategy guide for 2021 and beyond!
Is your social media marketing strategy sorted out for 2021?

This guide highlights that there are plenty of moving pieces to a modern social presence.

That said, putting together yours doesn’t have to be a drag.

If you set actionable goals and address each of the steps above, you’ll already be way ahead of the curve when it comes to your social media marketing strategy.

And if you need more inspiration for actionable ways to build out your strategies, make sure to check out the our updated Social Media Toolkit with templates and resources.. Best of luck in 2021!

Friday, 2 April 2021

Building your social media marketing strategy for 2021





Looking to fine-tune your social media marketing strategy for 2021?

Good! Now’s the perfect time to make it happen and leave 2020 behind for good.

Sure, doing so might seem daunting given how social media is so much more competitive and complex than it used to be.

The reality, though? A succinct strategy will help your brand tackle its goals with a sense of purpose.

That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch.

Whether you’re totally new to social or just want to double-check your priorities in 2021, this guide has you covered.

Wednesday, 31 March 2021

Amazon acquires Indian retail startup Perpule

INDIA-US-ECONOMY-AMAZON-OFFICE

Amazon has acquired a startup in India that is helping offline stores go online, the e-commerce group’s latest attempt to make inroads in the world’s second most populous nation where brick and mortar continue to drive more than 95% of sales.

Cryptocurrency wallet and blockchain tech startup imToken raises $30 million Series B

 

Digital generated image of glowing cube connecting with other cubes and forming big net structure against grey background.Image Credits: Andriy Onufriyenko 





imToken, the blockchain tech startup and crypto wallet developer, announced today it has raised $30 million in Series B funding led by Qiming Venture Partners. Participants included returning investor IDG Capital, and new backers Breyer Capital, HashKey, Signum Capital, Longling Capital, SNZ and Liang Xinjun, the co-founder of Fosun International.



Founded in 2016, the startup’s last funding announcement was for its $10 million Series A, led by IDG, in May 2018. imToken says its wallet for Ethereum, Bitcoin and other cryptocurrencies now has 12 million users and over $50 billion in assets are currently stored on its platform, with total transaction value exceeding $500 billion.

The company was launched in Hangzhou, China, before moving to it current headquarters to Singapore, and about 70% of its users are in mainland China, followed by markets including South Korea, the United States and Southeast Asia.

imToken will use its latest funding to build features for “imToken 3.0.” This will include keyless accounts, account recovery and and a suite of decentralized finance services. It also plans to expand its research arm for blockchain technology, called imToken Labs and open offices in more countries. It currently has a team of 78 people, based in mainland China, the United States and Singapore, and expects to increase its headcount to 100 this year.

In a press statement, Qiming Venture Partners founding managing partner Duane Kuang said, “In the next ten to twenty years, blockchain will revolutionize the financial industry on a global scale. We believe that imToken is riding this trend, and has strongly positioned itself in the market.”

Tuesday, 30 March 2021

A trove of imported console games vanish from Chinese online stores



In the world’s largest gaming market, China, console games play a relatively small part as their revenue has been meager compared to mobile and PC games for years — at least by the official numbers (more on this later). There remains a community of hardcore console lovers, but they are finding it harder to get hold of devices and cartridges recently.

Monday, 29 March 2021

Hire a Professional Website Designer | Fast, Reliable & Affordable




Gone are those days when many service providers and business owners overlook the importance of online branding and marketing.

In today’s fast-paced world and ever-changing business landscape, you can no longer rely on traditional advertising.

If you want to outrank your competition, you need to find innovative ways to showcase your specializations, services and products especially in the digital realm - having a Website design is the platform .

Thursday, 25 March 2021

Earn Over N150k - N350K Via Google AdMob Safe Self Clicking App in 2021



You can make N150K - 350K ON GOOGLE ADMOB by learning this trick on your andriod or IOS phones.



Do you need the AdMob Safe Self clicking app? If yes, continue reading.



Lots of people find it difficult to make money online because they're not surrounded by the right people to put them through.

Friday, 19 March 2021

APPSGokada appoints new CEO following the loss of Fahim Saleh

 

Gokada, the Nigeria-based last mile delivery, logistics and transportation start-up has formally unveiled Nikhil Goel as its new CEO, as it continues to evolve from a riding-hailing company to becoming the leading food delivery, parcel delivery, and last-mile ecommerce fulfillment solution in Nigeria.

Goel first joined Gokada in 2019, bringing with him extensive experience in the global last mile logistics space, first in India as General Manager of unicorn food delivery start-up Zomato, and then as Head of New Verticals at SafeBoda in Kenya. 

Tuesday, 9 March 2021

BEST DIGITAL MARKETING TOOLS FOR BUSINESS GROWTH - 2021




WE ARE NOT GOING TO COVER ALL OF THE USEFUL DIGITAL MARKETING TOOLS IN THIS ONE ARTICLE—OR EVEN IN A DOZEN!

DIGITAL MARKETING HAS THOUSANDS OF TOOLS THAT COULD BE USED TO DELIVER T BEST RESULTS. 

THIS NEEDS CONSIDERATIONS: EASE OF USE, BUDGET, PERFORMANCE, DEPTH OF DELIVERY, REACH, RECOMMENDATIONS, AND MUCH MORE.

First, we’re going to look at the most popular tools of their kind, also to give you a heads-up into what the winning teams are using, and why.

Then, we’ve created a few sections of favoured digital marketing tools—free and paid—in easy bite sections.

The top tools
Google’s most loved tools
Analytics tools
Tracking tools
Email marketing tools
SEO tools


Without waste of time, we will dive into our selection for the main digital marketing tools.

WHAT ARE THE TOP DIGITAL MARKETING TOOLS IN 2021?

SEMRUSH


All-in-one packages are über-popular, but if you’re serious about improving your SEO, SEMrush is one of the most renowned, and all-inclusive tools you’ll find.

Search out keyword strategies, implement them, track how they’re doing—and that’s only the start of things.

The package includes tools for every marketer:

SEO
Content marketing
Market research
Advertising
Social media management
Search engine reputation management


With SEMrush, you can analyse your competitors to see where they’re succeeding or failing, and what you have to do to better them. That could be link building (there are tools for that), work on your content marketing (tools fort that, too), working out if paid advertising is for you, and if it is, what PPC keywords should you use (yes, you guessed it, more and more tools).

In fact, there are so many areas of in-depth analysis and tracking, if you can’t lift your website performance, rankings, and conversions, with SEMrush, you’re probably in the wrong job?

There are 3 plans and price points. The more you pay, the more you get. The entry ‘Pro’ plan grants you access to over 40 tools. If you bump up to the ‘Guru’ plan, you’ll get all of that, but with added metrics—and also access to the content marketing platform missing from the Pro plan.

The top-level ‘Business’ plan delivers extended limits, API access, Google Studio integration, as well as white label reporting. It’s definitely an investment for the serious marketer, but what you get for your money is certainly worth considering if that’s you and your organisation.





HUBSPOT

According to the HubSpot pitch, they offer all the tools and integration to increase leads, accelerate sales, streamline your customer service, and build a powerful website.

They get no argument from us.

It’s a fabulous all-rounder. There are plenty of free tools if you want to get a feel for the system before making your investment. In fact, most of our options here do. If you’ve got the time, sign up for them all, and see which you like the feel of before making your decision.

The wide range of tools allows you to set up web and popup forms, live chat facilities, email marketing, CRM (customer relationship management) and plenty of other great applications. You can control your blogs, social media, and create landing pages for all of your projects.

It easily slots neatly into a number of our categories, as it does all of the jobs it sets out to incredibly well.

The free plan includes 2,000 emails per month to use with their email-marketing tool. This has a straightforward drag-and-drop email builder or a host of ready-made templates to utilise.

What else can you expect? Well, just to throw a few more of their tools into the mix, you can generate marketing plans, invoices, and email signatures, then there’s a tool to help you develop blog ideas, and even grade your website. You’ll be able to automate your sales emails, deep-dive your social media, build a help desk, and… well, you get the idea.

If you’re looking for an industry recognised piece of software that covers so much, and all in one place, you could do much, much worse.


MOZ

Moz is one of the market-leading tools for SEO. It offers software and data solutions to boost traffic, rankings, and visibility in search results.

Moz crawls your website to let you know where the technical SEO issues are, and then, how to improve and fix them. It tracks the performance of your keywords across over 170 search engines and offers the tools to discover even more traffic-driving options within your industry.

Its SEO data and backlink analysis are areas Moz is particularly proud of. 40.7 TRILLION links feature in their index. With this mass of data, the metrics to any site you can think of is on your screen in seconds.

There are 2 packages to choose from:

Moz Pro provides analytics and insights into your SEO, actively boosting your search engine rankings.

Moz Local is their automated list management tool that concentrates on publishing consistent location data across the search engines.
GOOGLE ANALYTICS

Everyone should have heard of Google Analytics.

The search engine giant offers masses of free tools to help marketers deliver and track all kinds of traffic-driving solutions. Google Analytics is one of the most powerful and useful for understanding your visitors and their data.

Here’s what’s on offer:

When it comes to understanding your audience, it uncovers your visitors’ demographics, from location and language to age and sex.

You’ll find out which social networks are sending you the most traffic, and how your web visitors are interacting with your SM plugins, buttons, and tools.

If you need to know how your visitors are connecting, there’s all of that too—from browsers, operating systems, networks, mobile or desktop tech, and more. As well as the hardware and software, you’ll also see which websites are driving traffic, which keywords, which search engines, and plenty of data from any other referrers.

Given just how good Google is at everything it invests in, why on earth aren’t you already using this amazing free resource?
AHREFS

Ahrefs is another comprehensive SEO tool, designed to deliver competitive analysis, so you can see what your competition is doing. Back links, leading pages, content rankings—and with their Content Gap tool, you can identify the weaknesses in your own content.

Top Pages shows you where you’re working well, and also the amount of traffic heading to your competitors’ sites.

With over 2.5k users joining Ahrefs each week, it’s popular—and understandably so.
Site Audit shows you where about your website needs work
Site Explorer analyses the behaviour of your competitors
Keywords Explorer shows just what your customers are looking for
Content Explorer provides information about the top-performing content in your industry
Rank Tracker keeps you up-to-date with your progress

Simple to understand, powerful in performance, Ahref’s system works for junior marketers and seasoned experts alike.

We will continue with this article in our next publication

You can always trust your digital marketing into our hands and we will drive 400% business growth to your business

Tuesday, 2 March 2021

WHY DO I NEED AN ECOMMERCE WEBSITE AND HOW DO I GET STARTED?..



Dear reader,

 No one could have predicted the events of 2020. It took everybody unaware, even the people we look up to as the world power never saw it coming!

nobody ever knew that the major spheres of life will be locked down for months. 

But through it all, the Internet has been the one constant in many people’s lives. It has been our unwavering connection to the world around us.

The only hope that the world had as at 2020 during the pandemic was The INTERNET.



Television stations relied majorly on the internet to broadcast news, doctors could do researches with the help of the internet, many businesses were able to strive with the power of internet, Coporate organizations and individual successfully organized virtual meetings because of the INTERNET . 

Because of its underpinnings, the Internet has remained reliable, and resilient – a lifeline for so many people throughout the globe. 

More than any other year, 2020 has reminded us of the importance of the internet - Connecting the world and making the world a global village.

The internet has made it so simple that businesses and transactions can be done remotely without an in-person visit.

Individuals across the world were scratching their heads wondering how Jeff Bezos (AMAZON) may potentially become a trillionaire even during the world wide lock-down. However, the answer is simple. He was able to create a highly efficient method of fulfillment that has revolutionized the way people shop. 



A major component of his success is his utilization of electronic commerce, otherwise known as Ecommerce

Every business should have a space on  the Internet. It is a life-changing resource, and as long as it remains necessary, you should not limit your business to just your local customers. Ecommerce website is platform committed to closing the digital divide by bringing together the people ( the business owners, businesses and the potential customers) with the latest technology that is needed to give everyone the access they want.

Ecommerce has provided an opportunity for the creation of new businesses that would not have been able to develop in a brick and mortar setting, and as well as propelled growth in existing businesses through expansion into new channels of distribution.


Lets go through the topics below to gain a better understanding of how e-commerce is revolutionizing the retailing world.

1. 24/7 ONLINE VISIBILITY:

Visibility online is the overall presence of a brand or its products in the general consumer environment. A business can have a great physical shop or a store, but how are online users expected to find it if it's not visible online? 

Having an an Ecommerce website (online store)  for your business will enable Search traffic via google, yahoo, aol, bing and direct so many unique visitors to your website because they could find your business listed amond the business in their area online.

Currently, a lot of businesses are feeling the heat, because of lesser demand for their products. 

Physical retail outlets are facing a crisis with lesser number of visitors daily  because the sign posts, billboards, handbills and flyers can only direct local customers within your local shop to your store or address.

Success in business is not to wait for customers to come to your local shop but to find a way to reach them at the comfort of their home.

The best way to re-establish your business and project your business to online potential customers is to be the one who makes the journey to the users’ homes.

Contrary to having a physical shop, store or home address, e-commerce website does not have a closing hour. An eCommerce website, or a mobile app  helps you to be accessible 24/7 to the users.


2. ONLINE STORE

Just like a physical building store like; FASHION SHOP, ELECTRONIC STORE, SHOPRITE and their likes, E-commerce website gives room to showcase your product range online.

It houses your products in categories and allow your customers to select your products into their online shopping, complete their shopping and finally checkout.

This feature of an eCommerce website saves your customers from having to take the risks of going out of their homes. They shop for  all what they want, place orders and then expect your service or product delivery or they come for pickup (depending on the terms and condition).


3. PAYMENT and PAYMENT GATEWAYS



eCommerce website is so automated in a way that the business owner does not need to worry about customers' miss-calculation, as the ecommerce platform already has an inbuilt calculator to sum up all the items in the cart and present the accurate amount in the checkout page.

This feature also calculates both the tax of the receiving country and the delivery/shipment  cost if you so choose to set the payment. It also includes in its calculation the products prices and their discounts in the checkout calculations.

There are some more features which includes international currency conversion services. This can be used when you are selling products or offering to foreign countries.

The payment gateway in an eCommerce website is to enable your online buyers to make payment directly to your company account or to an individual accounts.

This is where customers and business owners like you get scared. The question of how will they get their money safely into their bank accounts and fraudstaers will not hack their accounts or manipulate their payment runs through their minds... 

Now here is it, there are several payment gateways in nigeria that are licensed from the CENTRAL BANK OF NIGERIA  such as PAYSTACK AND FLUTTERWAVE (For Nigeria and Africa) to help merchants like you to collect payments from online customer.  So many security works have been put in place to handle such payment collections online without you having to worry about your funds and products.

Moreso, in a situation where you sell to international customers, there are payment gateways like STRIPES AND PAYPAL that have been trusted over the years to help merchants and vendors to collect payment from their customers.

Your eCommerce will then be integrated with the payment gateways through their API and  your customers can pay for their your products or services with their debit cards ( master, visa or verve) which will be cleared and settled with these payment agents. Your account will be creditted afer these processes. Mind you, these processes will take place within few seconds or minutes without any stress on your side. 

The image below really explains how it works.


5. PAYMENT VIA DIRECT BANK DEPOSIT:

This is another option for merchants  who will also want their customers to pay directly to their company / Individual bank accounts via the Account numbers. This option is very good if you dont want any payment gateways to help you in the payment collection. 

PAYMENT ON DELIVERY:

This option is for merchants and customers who will want to create a level of trust for each other by paying for their orders only when the orders have been delivered to them. This is also a good one. Online business has suffered immensly from trust issues, so in order to meet at a point, the merchant or vendor will be so wise to make this option available for their customers to shop on their eCommerce website and pay on delivery.

One other important thing to note about shopping and payment is the fact that the customers can print a receipt for payment or invoice for orders before payment. All of these can be generated online on the eCommerce website automatically without a single stress from you.

In the receipt or invoice, there will be provision of the calculated amount of  the orders, the shipment cost, the tax ( optional)  and discount (optional)


7. ONLINE CUSTOMER CARE:

This is another feature that can be embedded on the eCommerce website for easy customer satisfaction. This is widget for live chat where one or two customer representatives will be assigned to attend to customer needs in Real-Time on the website. The Live chat widget is always there on the website where customers can start a chat with the company representative directly from the website without him leaving the website. This is good because it allows the customer to make more inquiries and get feedback immediately, this also keeps the customers on the website without having to leave for phone calls and thereby get distracted .

To make it more interesting, it can be linked to whatsapp numbers of either the company or the representatives for easy communication.

With this, your customers or client can get feedback from the company for 24hours a day without having to wait for days for replies via emails or having to call the companies phone numbers that might likely be unreachable at each trials.


8. GOOGLE MAP:

This is a great feature that will be integrated in your eCommerce website to enable easy access for  your new or returning customers to your business address. This is also a good quality of a  good marketing strategies, It is used to make google find the business address.


The above listed features are not the only feature of an E-Commerce website but these are few salient features that you need to know about an eCommerce website so as to know how important it is to get your own e-commerce website for your business.


HOW DO I GET STARTED?

The steps to get started with eCommerce website is:

1. Have a business or a business idea

2. Look for a domain name ( e.g www.yourbusinessname.com) 

3. Look for a professional hand to handle it for you.

As your physical shop, store or business has a name so is also required to get a name for your ecommerce website. This is called a domain name. 

This domain name is used as an address by the online users to navigate to your website.

Getting a domain name is to only make up your mind on a suggested name for your business online, which is your eCommerce website. After getting this, you look for a hosting company ( I recommend namecheap or bluehost) to purchase it. You can do this by yourself or trust it into a professional website designer to get it for you since he is also going to be the one the design the website and the domain name is where he will use as an address to the website files - eCommerce WEBSITE.

Getting a professional website developer is very expensive, and you also just have to be sure he can integrate all the good features of an eCommerce website listed above.

I can not say precisely how much any other website company charges for a professional website  because every company charges differently according to their companies price lists.


We at Tech Hub Consults, We pride ourselves as Nigeria Premier ICT COMPANY /Digital Marketing Consulting Firm – with a complete practical working knowledge of the digital marketing sphere.

We are best professionals for your websites, mobile app, web app, content, digital and video marketing.

In our Next posts we will be talking about the following features of eCommerce website.

Request A quote via:

techhubconsults@gmail.com