Showing posts with label CONTENT MARKETING. Show all posts
Showing posts with label CONTENT MARKETING. Show all posts

Saturday, 10 April 2021

Best Video Editing Software for 2021

 editting video software

Visual media products are becoming a dispensable part of marketing sites and online stores. They include images and videos, and when pictures are not enough to describe, videos will do that thing for you. To make it more professional, we are here to introduce to you our 6 best video editing software so that they can better your videos and make professional videos for your sites, YouTube, Facebook, etc.
Choosing the Most Suitable Video Editing Application is Very Important, Why?

Saturday, 3 April 2021

Part 2 - Building your social media marketing strategy for 2021

 



If you have not read the part 1 of Building your social media marketing strategy for 2021 , please do so as to catch up with the vibe.

4. Create (and curate) engaging social content


No surprises here. Your social media marketing strategy hinges on your content.

At this point, you should have a pretty good idea of what to publish based on your goal and brand identity. You probably feel confident in which networks to cover, too.

But what about your content strategy? Below are some ideas and inspiration that can help.
The importance of sticking to content themes

Chances are you’ve seen a post from a particular brand that just feels like, well, theirs.

The bold, grandiose images that give Passion Passport’s Instagram grid a recognizable, cohesive feel are a great example.

From filters to captions and beyond, many brands rely on the same content formats and creative touches time and again. These content themes can help you become more consistent and zero in on a content strategy that makes sense.

For example, you might cycle between memes, product photos and user-generated content while sticking to a rotating color scheme. If you’re struggling to keep up with all these sources of social content, consider social media management tools that help you organize your media library and schedule your posts in advance.
“Which types of content should be part of my 2021 social media marketing strategy?

To help narrow down the specifics of what you should be publishing and make sure you’re developing innovative content, here are some social media trends to consider.
Stories and time-sensitive posts

Stories aren’t going anywhere. Tapping into your followers’ FOMO (fear of missing out), Stories-style content is both interactive and can’t-miss. Popping up first in your followers’ feeds by default, such content can help your brand’s account “skip the line” and stay fresh in your audience’s minds.

Stories are especially valuable for taking your followers behind-the-scenes and making your social feed feel a bit more personal. For example, consider how you can use Stories to cover an event or take your followers on a journey without them having to leave the comfort of the ‘gram.
Short-form video

Social video is booming, especially with the rise of TikTok and the recent rollout of Instagram Reels. Both long-form and short-form productions continue to dominate the social space across all platforms due to their high engagement rate.
Posts that show off your human side

Particularly important as we (eventually) come out of COVID-19, both personal and personable content should be a cornerstone of your social media marketing strategy. In short, don’t be afraid to remind followers of the humans behind your posts.



Pro-tip: conduct competitive analysis to help your content stand out

Before you start creating content, you should have a good idea of what your competitors are up to.

While some brands might want to look into third-party competitor analysis tools to dig deeper into their competitors’ numbers, you can learn a lot from a simple review of competitors’ social presence.

The simplest way to find competitors is through a simple Google search. Look up your most valuable keywords, phrases and industry terms to see who shows up.

Then, see how their social channels compare to your own promotion strategy. The goal here isn’t to copycat or steal your competitors’ ideas. No two companies’ social media marketing strategies can be (or really should be) the same. Instead, determine what’s working for them and what conclusions you can draw to adapt your own campaigns accordingly.

After identifying some of your industry rivals, you can use competitive analysis tools such as those found in Sprout to quickly compare competitor performance to your own.

See what they’re posting on Facebook. Contrast your Twitter engagement with theirs. Find out how they’re tagging their content on Instagram. Optimize your own strategy. Rinse and repeat.

You can also go a step further using Sprout’s Advanced Listening. Using social listening, you can spotlight unfiltered consumer feedback regarding competitors, as well as their products and services.

You get the added bonus of discovering honest conversations about your own brand you may have otherwise missed.

5. Make your social presence as timely as possible

Timeliness is arguably more important than ever for marketers.

Not only are you expected to put out fresh content on a regular basis, but also always be “on” for your followers.

But you can’t always expect customers to operate on your clock. Timeliness is a tall order when you’re strapped for resources or are part of a small team.

Let’s look at some ideas to maximize your schedule and your

time spent on social.
Post at the best times to engage

Quick question: when is your brand available to engage and interact with customers?

You might see some recommending times to post late in the evening, for example. But if your brand isn’t there to communicate, what’s the point of posting at the “preferred” time?

Instead, try to ensure your social media or community managers are available and ready to answer any product questions or concerns when you tweet or post. It’s smart to learn the best times to post on social media. However, it’s just as critical to engage after posting.

And hey, that leads us to our next point.
Respond to your customer questions and shout-outs ASAP

Not only do customers expect speedier responses from brands but also meaningful conversations on a regular basis.

Your brand can’t forget these core elements of networking. It takes effort to ensure conversations or engagement opportunities aren’t left unattended.

Through social media, you gain respect as a brand by just being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness. It’s all about engagement.




Whether it’s capitalizing on a compliment or responding to a question, businesses shouldn’t leave customers hanging. According to our research, a brand’s average response time is around 10 hours. But did you know that most users believe brands should respond to social media messages within four hours?

Designating teams to specific tasks can help your staff run like a well-oiled social media team, whether you’re a group of one or 100.

As social algorithms go through continuous updates, organic content has an increasingly tough time reaching the majority of your audience. The last thing you want to do is ignore those who do engage and lose out on sending more down your marketing funnel.


6. Assess what’s working, what isn’t and how to keep improving


By now you should have a big-picture understanding of your social media strategy.

However, it’s important that you’re able to adapt your strategy as you progress throughout the year.

Without continuously analyzing your efforts, you’ll never know how one campaign did over another. Having a bird’s eye view of your social media activity helps put things into perspective. This means looking at your top-performing content and adjusting your campaigns when your content stalls.

There’s no denying that a lot of social media is a matter of trial-and-error. Monitoring the metrics behind your campaigns in real-time allows you to make small tweaks to your social media marketing strategy rather than sweeping, time-consuming changes.

So much of how to do social media marketing right starts by being diligent about your data. You can be reactive in the short term to get the most out of your running campaigns, and then proactively use these takeaways to inform your next major strategy.

Reporting on data is also important for the sake of sharing valuable insights from social with your coworkers and colleagues.

Our Index data notes that there’s a growing expectation for marketers to report on results and ROI with their higher-ups. Doing so not only holds you accountable for your efforts but also highlights the role and the unique data points that your social strategy is able to produce.

Based on your data, you can better assess whether your KPIs make sense based on bigger company goals or whether they need to change. With instant access to easy-to-share data, pivoting and making changes can be done sooner in a timely manner.

And with that, we wrap up your social media strategy guide for 2021 and beyond!
Is your social media marketing strategy sorted out for 2021?

This guide highlights that there are plenty of moving pieces to a modern social presence.

That said, putting together yours doesn’t have to be a drag.

If you set actionable goals and address each of the steps above, you’ll already be way ahead of the curve when it comes to your social media marketing strategy.

And if you need more inspiration for actionable ways to build out your strategies, make sure to check out the our updated Social Media Toolkit with templates and resources.. Best of luck in 2021!

Monetize Facebook Page with Google AdSense



Start using Google Adsense on your Facebook page to earn more with Adsense ads. It’s legal and a very effective way to cash Facebook fans. Readout this quick guide to enable Google Adsense on the Facebook page.

Yet, you might be making money from Google Adsense with your website or blog. Using Google AdSense on Facebook pages is yet another way to increase traffic on AdSense. You’ll see a good increase in the number of page views, clicks, and impressions. Before processing let me answer some questions regarding monetizing Facebook pages with Adsense ads

Friday, 2 April 2021

Building your social media marketing strategy for 2021





Looking to fine-tune your social media marketing strategy for 2021?

Good! Now’s the perfect time to make it happen and leave 2020 behind for good.

Sure, doing so might seem daunting given how social media is so much more competitive and complex than it used to be.

The reality, though? A succinct strategy will help your brand tackle its goals with a sense of purpose.

That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch.

Whether you’re totally new to social or just want to double-check your priorities in 2021, this guide has you covered.

Monday, 29 March 2021

Hire a Professional Website Designer | Fast, Reliable & Affordable




Gone are those days when many service providers and business owners overlook the importance of online branding and marketing.

In today’s fast-paced world and ever-changing business landscape, you can no longer rely on traditional advertising.

If you want to outrank your competition, you need to find innovative ways to showcase your specializations, services and products especially in the digital realm - having a Website design is the platform .

Thursday, 25 March 2021

Earn Over N150k - N350K Via Google AdMob Safe Self Clicking App in 2021



You can make N150K - 350K ON GOOGLE ADMOB by learning this trick on your andriod or IOS phones.



Do you need the AdMob Safe Self clicking app? If yes, continue reading.



Lots of people find it difficult to make money online because they're not surrounded by the right people to put them through.

Tuesday, 16 March 2021

Best 25 Profiting Business Ideas for 2021



This is another year!  Are you ready for 2021?

Its the best time to make choices about LIFE. You must be wondering what business to invest into, you do not need to bother any longer, go through the compiled list below to choose from them.


  1. Food tech
  2. Web design
  3. Extended reality
  4. Robotics
  5. Customer experience management
  6. Influencer marketing
  7. Content automation
  8. Artificial intelligence
  9. Podcasting
  10. Streaming service
  11. 3D printing
  12. Ecommerce
  13. Portable charging devices
  14. Publishing ebooks
  15. Fitness tech
  16. Online teaching
  17. Mobile app development
  18. SEO consultant
  19. Social media consultant
  20. Drone videography
  21. Cybersecurity or IT consulting
  22. Venture capitalist
  23. Startup incubator
  24. Antivirus developer
  25. Domain name broker

If you’re looking to start a business with high earning potential, you’ve probably looked into some tech business ideas.

And why wouldn’t you?

In 2019, the estimated economic output of the technology industry was $1.8 trillion, comprising over 10% of the national economy, according to CompTIA.[1] What’s more, the average successful startup exit (via either acquisition or IPO) has sat at $242.9 million since 2007.

However, for every successful startup exit, there are hundreds if not thousands of startups that have failed. So if you’re an entrepreneur hoping to hit it big in the technology sector, you need to start with a strong tech business idea.




In an industry defined by innovation and disruption, what constitutes a “good” tech business idea is constantly changing. That’s why we’ve compiled a list of tech business ideas that are poised for extreme growth in the coming years.
The 25 Best Tech Business Ideas

Before we get into our list, let’s start by clearly understanding what qualifies as a tech business idea. Tech businesses provide products and services that have applications across multiple industries—but at their core, they pertain to the research, development, and distribution of technology-based goods. This includes businesses that manufacture electronics (like Apple), create software (like Salesforce), provide services relating to information technology (like Google), and more.

The best part about our technology business ideas is that they don’t require a lot of overhead—you can start small and grow over time. However, you will need some level of technical knowledge to be able to successfully start a business in the industry. If you don’t have any, we’d recommend enrolling in a coding bootcamp before you get started.

Here are some of the top tech business ideas, including some recommendations from tech entrepreneurs themselves.
 
1. Food Tech

Our first recommendation comes from Phil Strazzulla, founder of HR software company SelectSoftware. Strazzulla sees the food tech sector as a major growth industry in the coming years:


“Companies like Beyond Meat are just the beginning of businesses engineering eco-friendly and healthy food that is as delicious as our current diet. The science is now there, and the market for next generation food is literally in the trillions of dollars, and it grows just as quickly as the world’s population.”
2. Web Design

One tech business idea that will never go out of style is website design. That’s because pretty much every business needs a professional-looking website in order to appear reputable and build their brand.

Web design encompasses a range of different services, including graphic design, interface design, copywriting, UX design, and SEO. According to IBISWorld, the web design business has grown at a rate of 6.6% over the last five years, and generated $38 billion in revenue in 2019, meaning you can rely on there being a market for this tech business idea for years to come.[2]
3. Extended Reality

Extended reality technology encompasses both augmented reality (AR) and virtual reality (VR) technologies. Kenny Trinh, editor of tech review publication Net Books News, sees extended reality technology proliferating in the coming years.

“In 2020, we’ll see more and more businesses applying extended reality to their brands to stand out from the competition and deliver a better customer experience,” Trinh says. “In fact, some businesses have been doing that already.”

Trinh points to the eco-friendly water packaging project W-in-a-Box, which uses AR to further explain the benefits of their product.
4. Robotics

Robotics is a bit of a catch-all term that encompasses mechanical engineering, electronic engineering, information engineering, computer science, and other related disciplines. The goal of robotics is to create machines that can move and react to sensory input. According to Statista, this industry is expected to grow from $80 billion in annual revenue in 2019 to over $200 billion in annual revenue by 2025.[3]
5. Customer Experience Management (CXM)

Ian Kelly, VP of operations for a CBD oil company called NuLeaf, believes customer experience management platforms like ZenDesk will soon make customer relationship management platforms (CRMs) obsolete.

“While a CRM can help you manage customer details, a CXM unifies all sales, marketing, and customer service conversations into a single silo so that your customers are treated like the loyal fan-base they are,” Kelly says. “No more hitting your customer over the head with repeat promos, selling them on services/products they already have, or letting them slip through the cracks when they’ve bought and never been properly onboarded.”
6. Influencer Marketing

Next on our list, influencer marketing is an industry enabled by social media platforms like Instagram involving endorsements and product placements from individuals or organizations who possess a certain level of expertise or social influence in their respective fields. While not just anyone can be an influencer, if you possess some level of unique knowledge or a lot of charisma, you can launch a business by gathering a social media following and hiring an influencer marketing agency to connect you with brands.

On the flip side, you can also launch a business focused on connecting brands with the right influencers for their products and mission.
7. Content Automation

With content and social media becoming an ever-growing part of many business’s marketing plans, Gleb Myrko, an analyst at the market research firm Freedonia Group, believes content automation software presents a great opportunity for tech entrepreneurs.

“Businesses today have accounts on all different social media channels like Instagram, Facebook, TikTok, etc. All of these channels require different approaches to content planning, content production, and account management and analytics,” Myrko says. “There’s still not a widely applied tool for omnichannel management, promotion, and analytics for the most popular social media. We need an all-in-one hub where marketers can analyze data/performance, as well as manage and promote their accounts on different social media channels in a more centralized, convenient, and effective manner.”
8. Artificial Intelligence

The term “artificial intelligence” is used to describe technologies pertaining to machine learning, computer vision, natural language processing, and more. Although artificial intelligence is a technology that has been around for quite some time, as it becomes increasingly sophisticated, its market potential is growing as well.

Statista reports that the industry grew by 154% in 2019 alone—making it a great tech sector to build a business around.[4]
9. Podcasting

If you’ve been paying attention to innovations in content over the past few years, you’re probably aware of the exploding popularity of podcasts. Today, 51% of the U.S. population has listened to a podcast, and podcaster Dre Baldwin sees podcasting’s prospects only increasing in the coming years.[5]

“Entrepreneurs need to start building their podcast content library ASAP,” Baldwin says. “More and more people are consuming media on the go; audiobooks and podcasts are at the forefront of this. Any entrepreneur or business entity that wants the attention of consumers needs to be in their ears, literally.”

Learn more about how to start a podcast.
10. Streaming Service

Services like Netflix and Disney+ get most of the attention when it comes to streaming services, but there is plenty of opportunity to start a streaming service for more niche content. For example, you can create a streaming service where users can upload instructional videos or a streaming service designed specifically for children’s content. You could also develop a platform for live streaming (like Twitch) or streaming music (like Spotify).

The global outlook on the streaming service industry is overwhelmingly positive. In 2019, streaming services generated $25 billion in revenue. By 2025, that number is expected to rise to $30 billion, according to Statista. [6]
11. 3D Printing

One of the more exciting technologies developed during the 2010s is 3D printing, which allows users to build a three-dimensional object from a computer-aided design model. Shayne Sherman, CEO of TechLoris, believes 3D printing will have increased importance in the next decade as the technology continues to become more sophisticated.

“There will always be the need for production companies, but just as the advent of the assembly line changed production, so too has 3D printing,” Sherman says. “The ability to manufacture whole components in single pieces has created a serious demand, especially in the medical fields. This demand means that 3D printing companies are set to grow exponentially, and if you can get into the business, it’s a solid choice for the coming years.”
12. Ecommerce

Ecommerce is another technology that has been around for a while, but still has growth potential. Over the last year, Statista reports that ecommerce sales grew from $500 billion to nearly $550 billion.[7]

If you have a unique idea for an ecommerce store, you can launch your own ecommerce business from the comfort of your home. No product in mind? Not to worry; dropshipping allows you to start an ecommerce business with products you are not responsible for warehousing or shipping.

If you want to grab a bigger share of the market, you could also take the time to develop your own ecommerce platform or marketplace. Just keep in mind that the ecommerce platform space is already dominated by giants like Shopify and Amazon. Therefore, if you want to start your own ecommerce platform, we suggest focusing on a niche market.
 
13. Portable Charging Devices

Mobile devices go with us everywhere nowadays, but having your phone battery die on you while you’re out is still a far too common problem. That’s what’s driving the growth of the portable phone charging industry.

According to data published by BCC Research, the portable charging device market is expected to grow by 6.6% year-over-year from 2017 to 2022.[8] Growth is driven by the fact that many newer phone models have lower battery capacity.

“Growing urbanization, rising disposable income, and increasing mobile phone penetration will boost the mobile charger market around the globe,” according to the report’s author Mohammed Javed. “Increasing penetration of high-specification electronic gadgets/devices that drain batteries at faster rates will further boost the mobile charger market in the near future.”
14. Publishing Ebooks

An ebook is a book made available in digital form. If you’re a writer, there is a growing market for books published online. Businesses are creating ebooks as a way to market their brand, and aspiring authors of fiction and nonfiction publish ebooks as a way to reach more customers and grow their readership.

In 2019 alone, revenue generated from ebooks topped $1.3 billion, and that number will rise to $1.6 billion by 2024, Statista reports.[9]
15. Fitness Tech

Technology has applications in nearly every industry—including the fitness industry. We’ve already seen new technologies like FitBit, Peloton, and Strava change how people exercise, and more innovation is on the horizon. That’s the belief of Jared Weitz, founder of United Capital Source Inc.

“Fitness technology is an area of continued growth. Whether it is creating products like fitness trackers, wireless earbuds, or smartwatches that have multiple functions, the market is constantly seeking new gear and technology,” Weitz says. “This niche is expanding from tangible fitness products to the apps and data that marry the physical and digital together. Combine a high-tech device with an app related to exercise or diet and you will be setting yourself up for success in 2020 and beyond.”
16. Online Teaching

Do you know a foreign language? Can you build a treehouse? Do you cook really good soup? Then you can make money sharing your knowledge and expertise online. Thanks to services like Teachable and Udemy, teachers can now build their own online classes, sell them to students, and teach the entire class online. If you’re a good teacher and know how to market your class, you can earn a livable wage teaching your skills to others through the internet.
17. Mobile Application Development

Every business needs a website. And the way the market is trending, soon every business will also need their own mobile app. This presents an exciting opportunity for individuals skilled in app development. Successful companies like Braze and Leanplum have built their entire business around developing apps for others.

But apps aren’t only for businesses. You could also develop an app for a game (like Candy Crush), utility (like Evernote), content aggregator (like Flipboard), and more. There is really an endless supply of app ideas. There were 194 billion app downloads in 2018 alone, and that number is only expected to climb. So strike while the iron is hot.[10]
18. Search Engine Optimization (SEO) Consultant

Google is still an essential part of many business’s marketing strategies. They need to be able to appear as a top result in Google Search for keywords related to their business. That means they need someone who is skilled in SEO to help them. Some businesses hire people to perform SEO in-house, but many organizations also work with freelancers or third-party agencies to implement an SEO strategy. If you can train yourself in SEO and keep up with its ever-changing trends, you can start a business providing SEO services to other organizations.
19. Social Media Consultant

If you’re not into SEO, but are good on social media, you can work with businesses to help them generate likes, shares, retweets, followers, comments, clicks, and more as a social media marketer. In this role, you’ll consult with companies and help them manage their social profiles, spread content across the web, and build their brand.

What’s more, the startup cost to be a social media marketer is minimal and can be done from your own home. Just be sure to buff up your social media skills and keep up with the latest trends and platforms.
 
20. Drone Videography

If you own a drone and know how to use a camera, there’s a market for your services. Commercial and residential real estate agents are increasingly using aerial shots as a way to market their buildings and property. You can find real estate agents in your area using platforms like Zillow. Then reach out and offer up your services. Other industries, such as agriculture, events, and more have uses for drones, as well.

21. Cybersecurity or IT Consulting

Businesses today are increasingly threatened by cyberattacks, making the need for IT consultants greater than ever. As an IT consultant, you can help businesses evaluate their security systems, run tests, and offer advice on how they can better protect themselves from cyberhackers.

More generally, an IT consultant can help businesses set up their computers and troubleshoot any general issues.

22. Venture Capitalist

A vast majority of tech startups are backed by venture funding. If you have an interest in the tech space, but don’t have any technical knowledge yourself, you can try raising some money and becoming a venture capitalist or angel investor.

Similar to being an influencer, a venture capitalist isn’t something you can simply become overnight. That’s because being a venture capitalist requires allowing others to trust you with their money.

You need to start small and make some solid investments in order to make a name for yourself. Many independent investors join a VC fund for a while before striking off and starting their own fund.
23. Startup Incubator

Another way to get involved in the tech world without having a lot of technical experience is to create your own startup incubator. The job of an incubator is to help startups plan and launch their business successfully. Services provided may include management training, office space, and mentorship opportunities.

Of course, you’ll need some background in business to be able to successfully launch an incubator. The cost of creating your own incubator and attracting founders may also be difficult to muster. Many incubators start small and grow over time once they have successfully helped multiple startups enter the market.

24. Antivirus Developer

An antivirus developer is a highly specific sort of tech business idea that pertains to the creation of antivirus software that can help businesses protect critical data. Antivirus software can be created using a variety of different programming languages. The overall goal of an antivirus is to detect and remove malware before it impacts a computer’s systems. Start networking with local businesses in your area to find out if there’s a need for this service.

25. Domain Name Broker

Lastly, we have a tech business idea that has been around for a long time but is still as relevant as ever. Being a domain name broker is similar to being a stockbroker, except instead of stocks, you sell domain names. To get started you need a little capital to buy some domain names. You’ll then need to educate yourself so that you’ll be able to predict domain name requirements in the future.

So like most of the businesses on this list, it will take some work to get started. But everyone needs a domain name, so there will always be a market for this service.
The Bottom Line

We hope our list has helped you figure out which tech business idea is the right fit for your skills and interests. Regardless of the route you choose to take, you’ll need to write a business plan, create a business entity, and maybe take out a business loan to get your startup off the ground. Follow these steps, and—with a solid tech business idea—you’ll be off and running in no time.


Why is having a website essential for your organization?







These days, all sectors are busier globally. These sectors are involved and so complex that every human being relies on them.





As a result, many service providers and business owners overlook the importance of branding and marketing.

In today’s fast-paced world and ever-changing business landscape, you can no longer rely on traditional advertising.

If you want to outrank your competition, you need to find innovative ways to showcase your specializations, services and products especially in the digital realm.






More than 80 percent of the world population have used the internet to search for services and products. These include searches on the best service providers near me, how to fix a particular problem, where to get spare parts of a gadgets or machines, professionals near me etc . For any industry, people turn to the internet for information. This is also how people evaluate a business’ credibility and services.

Give people the right impression by presenting them with a professional website.

Your website is one of the most effective platforms to encourage more customers to choose your organization over your competitors and establish a strong reputation. Let’s take a look at these numbers below:

·





· Nearly 60 percent of leads come from professional websites

· 37 percent online users globally look for services online. Such as healthcare, mechanic, dry cleaners, lawyers, school etc

· 29 percent of Google searches is related to where can I find the best services, how-to, what is the best products e.t.c…

· 42 percent of online users shop for products/items on eCommerce website

· 61 percent of customers search the company’s website for “SEVICES” “ABOUT US” before clicking on the “CONTACT US” page

· More than 88 percent of online users / Customers choose companies with a well-designed website

The numbers above only show how important it is for your organization to boost their online presence. In fact, many professionals including doctors are now considering having their own website.

In Tech Hub Consults, our web design experts not only help you get more leads but we look for ways to innovate your services. Our team use data-driven strategies to build an interactive platform. We’ll build an innovative website and marketing channel to make it easier for your organization to keep in touch with prospective, existing and previous customers.

We also specialize in various digital marketing solutions. Our web designers work collaboratively with seasoned internet marketing strategists. Through our extensive digital marketing expertise combined with our passion to help our partners, we are confident we’ll deliver the best results for your organization!




Your safest best is to partner with Tech Hub Consults - a trusted web design company. This will simplify the marketing operations and allow you to focus on other important operational tasks.

Ask for a quote today!



Tuesday, 9 March 2021

BEST DIGITAL MARKETING TOOLS FOR BUSINESS GROWTH - 2021




WE ARE NOT GOING TO COVER ALL OF THE USEFUL DIGITAL MARKETING TOOLS IN THIS ONE ARTICLE—OR EVEN IN A DOZEN!

DIGITAL MARKETING HAS THOUSANDS OF TOOLS THAT COULD BE USED TO DELIVER T BEST RESULTS. 

THIS NEEDS CONSIDERATIONS: EASE OF USE, BUDGET, PERFORMANCE, DEPTH OF DELIVERY, REACH, RECOMMENDATIONS, AND MUCH MORE.

First, we’re going to look at the most popular tools of their kind, also to give you a heads-up into what the winning teams are using, and why.

Then, we’ve created a few sections of favoured digital marketing tools—free and paid—in easy bite sections.

The top tools
Google’s most loved tools
Analytics tools
Tracking tools
Email marketing tools
SEO tools


Without waste of time, we will dive into our selection for the main digital marketing tools.

WHAT ARE THE TOP DIGITAL MARKETING TOOLS IN 2021?

SEMRUSH


All-in-one packages are über-popular, but if you’re serious about improving your SEO, SEMrush is one of the most renowned, and all-inclusive tools you’ll find.

Search out keyword strategies, implement them, track how they’re doing—and that’s only the start of things.

The package includes tools for every marketer:

SEO
Content marketing
Market research
Advertising
Social media management
Search engine reputation management


With SEMrush, you can analyse your competitors to see where they’re succeeding or failing, and what you have to do to better them. That could be link building (there are tools for that), work on your content marketing (tools fort that, too), working out if paid advertising is for you, and if it is, what PPC keywords should you use (yes, you guessed it, more and more tools).

In fact, there are so many areas of in-depth analysis and tracking, if you can’t lift your website performance, rankings, and conversions, with SEMrush, you’re probably in the wrong job?

There are 3 plans and price points. The more you pay, the more you get. The entry ‘Pro’ plan grants you access to over 40 tools. If you bump up to the ‘Guru’ plan, you’ll get all of that, but with added metrics—and also access to the content marketing platform missing from the Pro plan.

The top-level ‘Business’ plan delivers extended limits, API access, Google Studio integration, as well as white label reporting. It’s definitely an investment for the serious marketer, but what you get for your money is certainly worth considering if that’s you and your organisation.





HUBSPOT

According to the HubSpot pitch, they offer all the tools and integration to increase leads, accelerate sales, streamline your customer service, and build a powerful website.

They get no argument from us.

It’s a fabulous all-rounder. There are plenty of free tools if you want to get a feel for the system before making your investment. In fact, most of our options here do. If you’ve got the time, sign up for them all, and see which you like the feel of before making your decision.

The wide range of tools allows you to set up web and popup forms, live chat facilities, email marketing, CRM (customer relationship management) and plenty of other great applications. You can control your blogs, social media, and create landing pages for all of your projects.

It easily slots neatly into a number of our categories, as it does all of the jobs it sets out to incredibly well.

The free plan includes 2,000 emails per month to use with their email-marketing tool. This has a straightforward drag-and-drop email builder or a host of ready-made templates to utilise.

What else can you expect? Well, just to throw a few more of their tools into the mix, you can generate marketing plans, invoices, and email signatures, then there’s a tool to help you develop blog ideas, and even grade your website. You’ll be able to automate your sales emails, deep-dive your social media, build a help desk, and… well, you get the idea.

If you’re looking for an industry recognised piece of software that covers so much, and all in one place, you could do much, much worse.


MOZ

Moz is one of the market-leading tools for SEO. It offers software and data solutions to boost traffic, rankings, and visibility in search results.

Moz crawls your website to let you know where the technical SEO issues are, and then, how to improve and fix them. It tracks the performance of your keywords across over 170 search engines and offers the tools to discover even more traffic-driving options within your industry.

Its SEO data and backlink analysis are areas Moz is particularly proud of. 40.7 TRILLION links feature in their index. With this mass of data, the metrics to any site you can think of is on your screen in seconds.

There are 2 packages to choose from:

Moz Pro provides analytics and insights into your SEO, actively boosting your search engine rankings.

Moz Local is their automated list management tool that concentrates on publishing consistent location data across the search engines.
GOOGLE ANALYTICS

Everyone should have heard of Google Analytics.

The search engine giant offers masses of free tools to help marketers deliver and track all kinds of traffic-driving solutions. Google Analytics is one of the most powerful and useful for understanding your visitors and their data.

Here’s what’s on offer:

When it comes to understanding your audience, it uncovers your visitors’ demographics, from location and language to age and sex.

You’ll find out which social networks are sending you the most traffic, and how your web visitors are interacting with your SM plugins, buttons, and tools.

If you need to know how your visitors are connecting, there’s all of that too—from browsers, operating systems, networks, mobile or desktop tech, and more. As well as the hardware and software, you’ll also see which websites are driving traffic, which keywords, which search engines, and plenty of data from any other referrers.

Given just how good Google is at everything it invests in, why on earth aren’t you already using this amazing free resource?
AHREFS

Ahrefs is another comprehensive SEO tool, designed to deliver competitive analysis, so you can see what your competition is doing. Back links, leading pages, content rankings—and with their Content Gap tool, you can identify the weaknesses in your own content.

Top Pages shows you where you’re working well, and also the amount of traffic heading to your competitors’ sites.

With over 2.5k users joining Ahrefs each week, it’s popular—and understandably so.
Site Audit shows you where about your website needs work
Site Explorer analyses the behaviour of your competitors
Keywords Explorer shows just what your customers are looking for
Content Explorer provides information about the top-performing content in your industry
Rank Tracker keeps you up-to-date with your progress

Simple to understand, powerful in performance, Ahref’s system works for junior marketers and seasoned experts alike.

We will continue with this article in our next publication

You can always trust your digital marketing into our hands and we will drive 400% business growth to your business

Tuesday, 2 March 2021

WHY DO I NEED AN ECOMMERCE WEBSITE AND HOW DO I GET STARTED?..



Dear reader,

 No one could have predicted the events of 2020. It took everybody unaware, even the people we look up to as the world power never saw it coming!

nobody ever knew that the major spheres of life will be locked down for months. 

But through it all, the Internet has been the one constant in many people’s lives. It has been our unwavering connection to the world around us.

The only hope that the world had as at 2020 during the pandemic was The INTERNET.



Television stations relied majorly on the internet to broadcast news, doctors could do researches with the help of the internet, many businesses were able to strive with the power of internet, Coporate organizations and individual successfully organized virtual meetings because of the INTERNET

Because of its underpinnings, the Internet has remained reliable, and resilient – a lifeline for so many people throughout the globe. 

More than any other year, 2020 has reminded us of the importance of the internet - Connecting the world and making the world a global village.

The internet has made it so simple that businesses and transactions can be done remotely without an in-person visit.

Individuals across the world were scratching their heads wondering how Jeff Bezos (AMAZON) may potentially become a trillionaire even during the world wide lock-down. However, the answer is simple. He was able to create a highly efficient method of fulfillment that has revolutionized the way people shop. 



A major component of his success is his utilization of electronic commerce, otherwise known as Ecommerce

Every business should have a space on  the Internet. It is a life-changing resource, and as long as it remains necessary, you should not limit your business to just your local customers. Ecommerce website is platform committed to closing the digital divide by bringing together the people ( the business owners, businesses and the potential customers) with the latest technology that is needed to give everyone the access they want.

Ecommerce has provided an opportunity for the creation of new businesses that would not have been able to develop in a brick and mortar setting, and as well as propelled growth in existing businesses through expansion into new channels of distribution.


Lets go through the topics below to gain a better understanding of how e-commerce is revolutionizing the retailing world.

1. 24/7 ONLINE VISIBILITY:

Visibility online is the overall presence of a brand or its products in the general consumer environment. A business can have a great physical shop or a store, but how are online users expected to find it if it's not visible online? 

Having an an Ecommerce website (online store)  for your business will enable Search traffic via google, yahoo, aol, bing and direct so many unique visitors to your website because they could find your business listed amond the business in their area online.

Currently, a lot of businesses are feeling the heat, because of lesser demand for their products. 

Physical retail outlets are facing a crisis with lesser number of visitors daily  because the sign posts, billboards, handbills and flyers can only direct local customers within your local shop to your store or address.

Success in business is not to wait for customers to come to your local shop but to find a way to reach them at the comfort of their home.

The best way to re-establish your business and project your business to online potential customers is to be the one who makes the journey to the users’ homes.

Contrary to having a physical shop, store or home address, e-commerce website does not have a closing hour. An eCommerce website, or a mobile app  helps you to be accessible 24/7 to the users.


2. ONLINE STORE

Just like a physical building store like; FASHION SHOP, ELECTRONIC STORE, SHOPRITE and their likes, E-commerce website gives room to showcase your product range online.

It houses your products in categories and allow your customers to select your products into their online shopping, complete their shopping and finally checkout.

This feature of an eCommerce website saves your customers from having to take the risks of going out of their homes. They shop for  all what they want, place orders and then expect your service or product delivery or they come for pickup (depending on the terms and condition).


3. PAYMENT and PAYMENT GATEWAYS



eCommerce website is so automated in a way that the business owner does not need to worry about customers' miss-calculation, as the ecommerce platform already has an inbuilt calculator to sum up all the items in the cart and present the accurate amount in the checkout page.

This feature also calculates both the tax of the receiving country and the delivery/shipment  cost if you so choose to set the payment. It also includes in its calculation the products prices and their discounts in the checkout calculations.

There are some more features which includes international currency conversion services. This can be used when you are selling products or offering to foreign countries.

The payment gateway in an eCommerce website is to enable your online buyers to make payment directly to your company account or to an individual accounts.

This is where customers and business owners like you get scared. The question of how will they get their money safely into their bank accounts and fraudstaers will not hack their accounts or manipulate their payment runs through their minds... 

Now here is it, there are several payment gateways in nigeria that are licensed from the CENTRAL BANK OF NIGERIA  such as PAYSTACK AND FLUTTERWAVE (For Nigeria and Africa) to help merchants like you to collect payments from online customer.  So many security works have been put in place to handle such payment collections online without you having to worry about your funds and products.

Moreso, in a situation where you sell to international customers, there are payment gateways like STRIPES AND PAYPAL that have been trusted over the years to help merchants and vendors to collect payment from their customers.

Your eCommerce will then be integrated with the payment gateways through their API and  your customers can pay for their your products or services with their debit cards ( master, visa or verve) which will be cleared and settled with these payment agents. Your account will be creditted afer these processes. Mind you, these processes will take place within few seconds or minutes without any stress on your side. 

The image below really explains how it works.


5. PAYMENT VIA DIRECT BANK DEPOSIT:

This is another option for merchants  who will also want their customers to pay directly to their company / Individual bank accounts via the Account numbers. This option is very good if you dont want any payment gateways to help you in the payment collection. 

PAYMENT ON DELIVERY:

This option is for merchants and customers who will want to create a level of trust for each other by paying for their orders only when the orders have been delivered to them. This is also a good one. Online business has suffered immensly from trust issues, so in order to meet at a point, the merchant or vendor will be so wise to make this option available for their customers to shop on their eCommerce website and pay on delivery.

One other important thing to note about shopping and payment is the fact that the customers can print a receipt for payment or invoice for orders before payment. All of these can be generated online on the eCommerce website automatically without a single stress from you.

In the receipt or invoice, there will be provision of the calculated amount of  the orders, the shipment cost, the tax ( optional)  and discount (optional)


7. ONLINE CUSTOMER CARE:

This is another feature that can be embedded on the eCommerce website for easy customer satisfaction. This is widget for live chat where one or two customer representatives will be assigned to attend to customer needs in Real-Time on the website. The Live chat widget is always there on the website where customers can start a chat with the company representative directly from the website without him leaving the website. This is good because it allows the customer to make more inquiries and get feedback immediately, this also keeps the customers on the website without having to leave for phone calls and thereby get distracted .

To make it more interesting, it can be linked to whatsapp numbers of either the company or the representatives for easy communication.

With this, your customers or client can get feedback from the company for 24hours a day without having to wait for days for replies via emails or having to call the companies phone numbers that might likely be unreachable at each trials.


8. GOOGLE MAP:

This is a great feature that will be integrated in your eCommerce website to enable easy access for  your new or returning customers to your business address. This is also a good quality of a  good marketing strategies, It is used to make google find the business address.


The above listed features are not the only feature of an E-Commerce website but these are few salient features that you need to know about an eCommerce website so as to know how important it is to get your own e-commerce website for your business.


HOW DO I GET STARTED?

The steps to get started with eCommerce website is:

1. Have a business or a business idea

2. Look for a domain name ( e.g www.yourbusinessname.com) 

3. Look for a professional hand to handle it for you.

As your physical shop, store or business has a name so is also required to get a name for your ecommerce website. This is called a domain name. 

This domain name is used as an address by the online users to navigate to your website.

Getting a domain name is to only make up your mind on a suggested name for your business online, which is your eCommerce website. After getting this, you look for a hosting company ( I recommend namecheap or bluehost) to purchase it. You can do this by yourself or trust it into a professional website designer to get it for you since he is also going to be the one the design the website and the domain name is where he will use as an address to the website files - eCommerce WEBSITE.

Getting a professional website developer is very expensive, and you also just have to be sure he can integrate all the good features of an eCommerce website listed above.

I can not say precisely how much any other website company charges for a professional website  because every company charges differently according to their companies price lists.


We at Tech Hub Consults, We pride ourselves as Nigeria Premier ICT COMPANY /Digital Marketing Consulting Firm – with a complete practical working knowledge of the digital marketing sphere.

We are best professionals for your websites, mobile app, web app, content, digital and video marketing.

In our Next posts we will be talking about the following features of eCommerce website.

Request A quote via:

techhubconsults@gmail.com

Friday, 26 February 2021

The Ugly Truth About You as an Entrepreneur and Your Business


Entrepreneurship takes guts, determination, and more determination to succeed. Nothing is as tiring as running a business in a  society of the digital age that is full of competition, and where everybody struggles for survival.


Many businesses crumble at their infancy stage not because the so-called business owners do not have what it takes but are not ready to joining the moving train - TREND


New trends erupt in different spheres of life on a daily basis and it takes people with A DYNAMIC  mindset  to follow up on new trends and  to actually achieve their goals.


No business is set up without the mindset of achieving success in the end, so it becomes an obligation for every business owner to see that SUCCESS even if it requires seeing through a pinhole.

 


Now here is a general fact, Marketing is doubtlessly a pivotal stand at which every successful business stands. Obviously, marketing no longer remains the conventional way like handbills, jingles, radio adverts, posters and billboards.


...There is now a shift because of THIS digital age! 


This new era is equally called the information age, where everybody can be as successful as anyone else because we all share equal opportunity as long as we have the same media for information - Mobile devices, laptops etc.





Your business still crawls around your local customers because it lacks visibility which is as a result of your inability to manage and share the information about your company appropriately, online. 


Good businesses like yours are found in the palms of millions of online users. 


We are now in a digital age, Your successful competitors are spending much resources in DIGITAL MARKETING not only because of its ability to produce Rapid Growth, Cost Effectiveness, Channel Flexibility, 24hr Marketing Capability, Targeted Reach, Possibility to Reach Bigger Audience, but also because it is essentially the future of marketing.

   
We are tech-hub consults, We pride ourselves as Nigeria Premier ICT/Digital Marketing Consulting Firm – with a complete practical working knowledge of the digital marketing sphere. We partner and work with businesses of all sizes - Micro, Small, Medium and Enterprise.

You can outsource your entire digital marketing operations to us or let us manage specific channels.

Our offers are as follows:
 
WEBSITE & BLOG DESIGN

CONTENT WRITING

VIDEO MARKETING

DIGITAL MARKETING

SOCIAL MEDIA MANAGEMENT

SOCIAL MEDIA ADVERT
  
MOBILE APP DEVELOPMENT

SEARCH ENGINE OPTIMIZATION (SEO)

EMAIL MARKETING

PAY PER CLICK 



As a business owner, I am sure you are serious about meeting your sales target, let's help you set up a Functional Digital Marketing Department OR Empower your Marketing Department with Digital Tools - That will guarantee GROWTH!

Our duty is to pick up the digital marketing service/ department of your reputable company/ business and let you watch your company grow in sales and visibility.

Kindly request for a quote, our prices is pocket friendly


Thanks.

ANTHONY ELIJAH
Web&App developer / software engineer / Content writer
Tel- 09042761598 (Also available on whatsapp)